DEVELOPING A BETTER WEBSITE

  • Website Developers and Your Business

  • Visual Communication -- The Road to Your Success on the Web

  • Communicate Your Business Goals to Your Target Audience

  • Marketing and Visitor Interaction

The Elements of Web Design

Using a Pre-made Template

Where to Start Your Project
Understanding Web Content, Page Structure, Navigation and Links. When to add all the bells and whistles, and when to leave them out. The Trouble with Templates. Quick and Easy? Selection, Instruction and Troubleshooting. Guidance. Planning Your Project. First steps in working on your new project. What to ask your developer.

WEBSITE DEVELOPERS AND YOUR BUSINESS

Custom Websites, the Expert Web Developers Specialty

A professional web developer will work with you to develop your custom website so that it is easy to use, clearly and effectively describes your business, showcases your products and helps create sales.  Sound simple?

Visual Communication--The Road to Your Success on the Web       

Your site must be a useful tool for both your business and for your visitors:

  • Your customers must enjoy the look and feel of the pages.
  • It must be easy to navigate.
  • Information must be easy to find.
  • The site should anticipate questions that your customers might have about your products, services or your general business.
  • This information must be immediately visible to your visitor.
  • And, like a sales person, it must be fine tuned and highly polished, increasing the likelihood a customer will click a link to buy a product or find your contact information and make an appointment via email, phone or snail mail.

An expert developer will maximize these benefits by considering your purpose and your intended audience.

Communicate Your Business Goals to Your Target Audience

Your Message

A successful website communicates a well-defined message to the very people who will benefit from your services or products.  Imagine that a prospective client is in your office, looking expectantly across your desk.  With what impression do you want them to leave?  With what information?  With what products or contracted services?  These are the opportunities you have each time a potential client lands onto one of your web pages.

Marketing and Visitor Interactions

Who do you imagine this client in your virtual office to be?  Factors such as the age range of your audience, for example, will be important information used in the creation of your site.  Users in one age group may be frustrated by animated menus that open and close with the click of a mouse while those in another group might outright expect this interactive exchange.  Further considerations can be made:

  • Do you cater more to men or women? 
  • Perhaps you cater more to students than professionals?
  • Are your users likely to support the latest version of Flash? 
  • What web browser are they most likely using to view your web pages? 
  • Are Facebook, MySpace, WordPress, Twitter or other social media relevant to them?
  • How are they most likely to prefer to contact you? 

Customizing your website to respond to these variables is the work of an expert developer.

» Elements of a Web Page Design. . .
Website Development | Elements of a Web Page | Do -It- Yourself | Hiring a Developer

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