ELEMENTS OF WEB PAGE DESIGN

• Web Content

• Page Structure

• Navigation & Links

• Bells & Whistles

CREATING WEB PAGES THAT ORGANIZE, CONNECT AND PRESENT YOUR MESSAGE

Web Content and Structure

Hiring a Website Developer will ensure the material for your website is carefully structured and organized. This is crucial, not just for your clients and customers' sakes, but also for search engine optimization, which will increase the number of web surfers who navigate to you from search engines such as Google or Bing. Remember, this is, after all, a sales presentation, and the final goal is to get the user to commit to your product. Website developers are experts in getting these important things done for your business' website. A variety of techniques are employed:

• Page layout, both length and content, will be maximized.
• Separate topics such as product information for different items or services you provide, will be laid out separately.
• Related content will be connected to one other, creating the navigational structure for your site.
• Pages should flow naturally from one to the next, anticipating the users needs and potential questions.

Navigation and Links

Proper creation and placement of links, also known as “hyperlinks,” ensures that your visitors will find the information they need. Hyperlinks guide visitors from point A to point B, and must be constructed to lead your visitor to the most pertinent information for their purposes as well as for your business' purposes. Hyperlinks can be inserted in various places on your sites, can be presented in different ways, and can take your client virtually anywhere on the Internet.

• They exist in your menus, in phrases within your text, on images and in tables.
• They can link to other pages within your website (internal links) or to other sites completely (external links), such as the hyperlink above.
• Within large sites, hyperlinks can also be managed through site maps, jump menus and search boxes.

Developers have the necessary knowledge and experience to create helpful links and put them in the right places.

Bells and Whistles

The end result will be quite different for each design project, yet the goal is always the same: get your business' message to your client. Animations, graphics, and sounds can entertain a visitor, but this technology, if not employed with an expert's touch, can ultimately distract from your presentation:

• Proper selection of colors, animation and graphics, customized with both the needs and desires of your clientele in mind.
• The designer will help you pair the many design options and technologies with your message to make sure that you are communicating effectively with your target audience.
• A developer will expertly weave extraordinary presentation and important information together, creating a perfect blend that fully delivers your message in a pleasant and compelling manner.

» Using a ready-made template. . .